What is Change Management?

To begin, it is essential to align on what we mean by Change Management.

The Project Management Institute (PMI) defines it as:

“Change management is the organized and systematic application of knowledge, tools, and resources of change that provides organizations with a critical process to achieve their business strategy.”

In the context of organizational change, several models and methodologies can be applied to support transformational initiatives.

One of the most recognized frameworks is the ADKAR Model developed by Prosci. ADKAR stands for Awareness, Desire, Knowledge, Ability, and Reinforcement—five key elements that must be addressed for change to be successfully implemented and sustained.

Practical Examples of Change Management in Action

1. Transitioning from manual inventory management to an automated system.

2. Implementing new technologies, such as a CRM platform.

3. Redesigning digital communication strategies.

4. Introducing an AI-powered chatbot.

5. Optimizing communication between project teams.

Change Management is not just about technology—it is about people. Successful transformation requires structured planning, clear communication, and continuous reinforcement to ensure adoption.

Reference: Adapted from The Digital Project Manager